Rewind is a three-minute film about everything that is hidden, everything that comes before the simple act of putting on a jacket. This journey transpires in reverse, like a melodic dance, moving backwards from the final creation all the way to the initial idea. All this to convey that there is nothing simple about the process and that behind every single detail lie many individuals, hundreds of steps, care, attention, and also, love. Rewind tells a story of passion, creativity, commitment, teamwork. As with a film or with any finished work of art, it is impossible to imagine just how much time and effort is involved.
This film is dedicated to all of this work. An homage for all those who work behind the scenes of that world.
Ivan Cotroneo - Screenwriter and Director of Rewind